Global PC sales at eight year low

Research firm Gartner has issued a study showing that global PC sales have hit an eight year low as of 2015. Sales have slid from a high of 365.4 million units in 2010 to 288.7 million units last year. From 2014 to 2015 alone, sales dropped by 8%.

The infographic below gives more details on sales:

Infographic: Global PC Sales Fall to Eight-Year Low | Statista
Statista infographic licensed under Creative Commons (CC BY-ND)

The sales slump is attributed to the rise of tablets and smartphones over the past half-decade. Sales were flat from 2013-2014 thanks to the need to upgrade PCs when Windows XP support finally ended. Gartner also attributes currency woes in some parts of the world as another factor. However, even the unpopularity of Windows 8 and the release of Windows 10 (and Microsoft’s aggressive push for users to upgrade) doesn’t seem to be boosting sales.

Besides the rise of mobile devices, I also assume that for most people, PCs have hit the point where even ones from several years ago are still usable and powerful enough for the average person’s use. Facebook, web browsing, playing music, etc. still work as well on a 2012-era PC as it does on modern PCs. In one sense, PCs might have shifted for the average person to becoming like TV sets—electronics that are expected to last for years, and only replaced when they either break, wear out, or there’s a major new feature or features worth the expenditure.

A few other possible reasons: the money spent on upgrading PCs every few years might instead be going toward upgrading smartphones every two years, when contracts/installment payment plans run out. Finally, on the low end, there’s the rise of Chromebooks and similar cheap Windows laptops, which probably don’t have large profit margins.

As for the future, the economy is finally picking up steam, which might spur some investment in newer hardware by some. There’s also some promotion of laptop replacement devices such as the Surface Pro or iPad Pro. However, I suspect mobile devices, low-end computers, and the other above-mentioned factors might prevent seeing PC sales reach 2011’s high point anytime soon.

Pixabay photo by hostsh (CC0)

One comment

  1. I’ve calculated that in the past 90 days I’ve visited 232 pages per day on desktop. I don’t think my mobile consumption is anywhere near that total. It’s interesting just how much people have taken to mobile. Perhaps there are lots of people who don’t have desk jobs.

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